The task was to create a dynamic and memorable brand mark and logo that would clearly express the brand’s core values and character.
While working on the logo mark, we aimed to create a concise yet energetic graphic symbol that could serve as the visual foundation of the brand identity. After a series of creative explorations, we chose a composition built from two connected “B” letters, representing the initials of the brand name.
The resulting logo mark integrates naturally with the Be Brave clothing and accessories line.
This graphic solution was selected because it effectively communicates the brand’s key values—strength, courage, and determination. In addition to the symbol, we also designed a separate typographic logo with a slanted, stylized typeface.
In addition to the symbol, we also designed a separate typographic logo with a slanted, stylized typeface.
Our collaboration with Be Brave did not end with the logo design. The brand continues to consult with us on apparel print designs and other aspects of its visual identity.
