Before the redesign, the company faced recognition challenges due to a complex brand identity, which made it difficult to use graphic elements in marketing materials and weakened brand consistency.
As part of the redesign, a new visual identity was created, centered around a ticket-shaped logo mark symbolizing travel. The typography features a dynamic slant, and the modern design reinforces associations with movement and adventure, making the brand vibrant and memorable.
The primary colors are contrasting black and energetic lime green, highlighting a connection to nature and freshness.
Additional graphic elements, such as route lines, add dynamism and can be easily adapted across various applications, including merchandise, luggage, tour packages, and promotional materials.
The new visual identity strengthened the brand’s recognition, making it modern and distinctive.
It emphasizes the company’s mission — to reveal the beauty of Russia to clients while providing high-quality service and unforgettable experiences.
