Homiy is a new Russian company selling home appliances on the Wildberries marketplace.
Client
Date
Duration
Service
Homiy
2024 г.
25 дней
Brand Identity
Homiy
Homiy is a new Russian company selling home appliances on the Wildberries marketplace.
Client
Date
Duration
Service
Homiy
2024 г.
25 дней
Brand Identity
The name Homiy was created from the words “home” and “homie,” reflecting comfort, warmth, and a sense of home. The company aims to provide customers with reliable household appliances that become a natural part of everyday life.
The main challenge was choosing a unique name for the brand. We conducted deep market research and checked multiple databases to ensure name originality. The name Homiy was thoroughly reviewed in WIPO and Rospatent records and had no registered equivalents.
During the research, we found that many people in Russia associated “Homiy” with a Chinese brand. To shift that perception, we added two dots above the “o,” giving the logo a more Scandinavian or German feel.
For the visual identity, we selected a combination of blue and gray. The logo uses rounded shapes with subtle sharp edges to add a modern, slightly bold character. These elements help the brand stand out in the market and remain memorable to customers.
We continue working with Homiy on packaging and other marketing materials.
Our goal is to help the company establish a strong market presence and build a recognizable brand associated with quality home appliances and everyday comfort.
