The main goal was to develop a modern and recognizable brand that would reflect the company’s leading role in the crypto-mining industry and attract the target audience. A key challenge was to express the company’s dynamic, innovative, and highly technological character.
The logo was designed in the shape of a mining rotor blade, symbolizing power, speed, and engineering precision.
The brand’s color palette is based on shades of blue and dark blue, conveying reliability, technology, and innovation.
The primary typeface used in the identity is Coco Sharp — a clean and modern geometric font. The graphic elements and their usage principles were created to build a recognizable and professional image for the company.
The combination of the unique logo, signature colors, and typography forms a strong, technological, and authoritative brand presence, supporting the company’s growth in the fast-moving cryptocurrency industry.
The resulting brand identity reflects Sibmain’s status as a leading supplier of mining equipment and data center operator in Russia.
