We worked on this project in collaboration with the Russian branding agency Octopus Branding. Our role was to develop the brand identity and create the brand book.
The key task was to reflect the company’s main focus — underwater journeys — through the brand. The brand strategy and logo were developed and approved by Octopus Branding.
While creating the visual identity, we relied on deep blue tones that symbolize the power and depth of the ocean.
The brand book includes the company’s mission, target audience, tone of voice, brand archetype, key advantages, and promotion approach.
Special attention was given to the brand legend — a story designed to spark the desire to embark on an underwater adventure.
Thanks to close collaboration with Octopus Branding, we created a bold and recognizable timetodive brand that clearly reflects the uniqueness of its services.
